MGMT X 403.61 - Marketing and Distributing Independent Films Across All Platforms
144230
Delivery Options
In-Person
and
Online
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Course Description
What are the considerations involved in financing, packaging, selling or acquiring a financially viable film? Producers, filmmakers and screenwriters learn what makes a project attractive to potential buyers; study a variety of deal structures; and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD and alternative markets. You also gain knowledge on how to craft a marketing and distribution strategy from the earliest stages of project development. Topics include choosing materials, budget and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.Course Outline
Learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets by gaining knowledge on how to craft a distribution strategy from the earliest stages of project development.Applies Towards the Following Certificates
- Acting : Elective Courses
- Business and Management of Entertainment : Elective Courses, Suggested Electives
- Cinematography : Elective Courses
- Directing : Elective Courses
- Entertainment Studies : Producing, Elective Courses, Suggested Electives
- Film and TV Development : Required Courses, Elective Courses
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Post-Production : Elective Courses
- Producing : Marketing, Elective Courses
- Study Abroad at UCLA Program : Required
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