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Course Description

From concept to completion, learn to produce commercials for TV as well as for all integrated marketing platforms (video games, cinema, Internet, TV and cell phones). You break down storyboards; write specifications; create bids; estimate special FX, editorial, talent and music; and prepare a final estimate and production schedule for presentation and critique in class. You also learn how to get the best prices, stay on budget and schedule, and use the tools of advanced media. Instruction includes industry guest speakers with discussion and screenings of the best current spots.

Course Outline

From concept to completion, learn to produce commercials for TV as well as for all integrated marketing platforms (video games, cinema, Internet, TV, and cell phones).

Notes

Contact:
(310) 825-9064
entertainmentstudies@uclaextension.edu

Applies Towards the Following Certificates

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Review Sections
Section Title
Producing Commercials for All Platforms: A Practical Workshop
Type
Lecture
Days
T
Time
7:00PM to 10:00PM
Dates
Sep 24, 2024 to Dec 03, 2024
Schedule and Location
Contact Hours
33.0
Location
  • UCLA
Delivery Options
In-Person  
Course Fee(s)
Standard credit (4 units) $785.00
Available for Credit
4 units
Refund Request Deadline
Oct 07, 2024
Transfer Request Deadline
Oct 07, 2024
Withdrawal Request Deadline
Oct 07, 2024 to Dec 03, 2024
Instructors
Section Notes

Internet access required. 

Section Materials
  • (Mandatory) Internet access required to retrieve course materials.
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