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Course Description

All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer—with a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.

Course Outline

Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.

Notes

Contact:
Kate Reeves
(310) 825-6448
ksipples@unex.ucla.edu

Prerequisites

Core Design Concepts or equivalent.

Applies Towards the Following Certificates

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