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Course Description

This course emphasizes role-playing; sales presentation scripting techniques; public speaking; professionalism in sales; and developing a polished sales approach for wholesale, specialty and service selling. Topics include controlling the selling process from start to finish; locating, identifying and qualifying prospects; obtaining appointments and selling by phone; demonstrating products and services; handling objections and closing the sale; selling after the close; using telemarketing, marketing specialists and networking to find prospects; the ethics of sales; and the legal pitfalls of selling.

Course Outline

Underlying all business development and revenue generation is the ability to sell. Gain a foundation to professional selling to help increase your organization's bottom line.

Notes

Contact:
Freda Bush
(310) 206-1555
fbush@unex.ucla.edu

Applies Towards the Following Certificates

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Review Sections
Section Title
Principles of Professional Selling
Type
Lecture
Days
T
Time
6:30PM to 9:30PM
Dates
Sep 24, 2024 to Dec 03, 2024
Schedule and Location
Contact Hours
33.0
Location
  • UCLA Extension Lindbrook Center in Westwood
Delivery Options
In-Person  
Hybrid  
Course Fee(s)
Standard credit (4 units) $855.00
Available for Credit
4 units
Refund Request Deadline
Oct 07, 2024
Transfer Request Deadline
Oct 07, 2024
Withdrawal Request Deadline
Oct 08, 2024 to Dec 03, 2024
Section Notes

Enrollment limited; early enrollment advised. Internet access required.

Section Materials
  • (Mandatory) Internet access required to retrieve course materials.
  • (Mandatory) Course Syllabus
  • Book (Mandatory) The Action Selling: How to Sell Like a Professional, Even if You Think You Are One by Duane Sparks The Sales Board Inc. ISBN 9780975356906
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