MGMT X 460.35 - Strategic Marketing
146012
Delivery Options
Hybrid
and
Online
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Course Description
This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels and the use and misuse of various marketing media.Course Outline
Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.Applies Towards the Following Certificates
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Marketing : Elective Course
- Study Abroad at UCLA Program : Required
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