MGMT X 462A - Advanced Writing for Marketing: Professional Copywriting and Content Strategy

Course Description

This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.

Course Outline

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

Notes

Contact:
Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu

Prerequisites

MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Applies Towards the Following Certificates

General Business Studies : Electives - Business Management
General Business Studies with Concentration in Accounting : Electives - Business Management
General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
General Business Studies with Concentration in Finance : Electives - Business Management
General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
General Business Studies with Concentration in Leadership : Electives - Business Management
General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
General Business Studies with Concentration in Real Estate : Electives - Business Management
Study Abroad at UCLA Program : Required