MGMT X 469.12 - Writing for Public Relations
146246
Delivery Options
In-Person
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Course Description
This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit and special client writing tasks in today's highly competitive public relations market. This class is directed toward those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications and other typical public relations writing as part of a strategic public relations campaign kit.Course Outline
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.Notes
Contact:Zalina Walton
(310) 825-4192
zwalton@unex.ucla.edu
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, or equivalent experience and consent of the instructor.Applies Towards the Following Certificates
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Strategic Branding and Public Relations : Required Courses
- Study Abroad at UCLA Program : Required
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