MGMT X 469.13 - Working with the Media
146248
Delivery Options
Online
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Course Description
This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.Course Outline
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.Notes
Contact:Zalina Walton
(310) 825-4192
zwalton@unex.ucla.edu
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations or MGMT X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.Applies Towards the Following Certificates
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Strategic Branding and Public Relations : Required Courses
- Study Abroad at UCLA Program : Required
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