MGMT X 469.16 - PR and Branding in Practice: Putting It All Together

Course Description

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate or nonprofit.

Course Outline

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.

Notes

Contact:
Zalina Walton
(310) 825-4192
zwalton@unex.ucla.edu

Prerequisites

MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Applies Towards the Following Certificates

General Business Studies : Electives - Business Management
General Business Studies with Concentration in Accounting : Electives - Business Management
General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
General Business Studies with Concentration in Finance : Electives - Business Management
General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
General Business Studies with Concentration in Leadership : Electives - Business Management
General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
General Business Studies with Concentration in Real Estate : Electives - Business Management
Strategic Branding and Public Relations : Required Courses
Study Abroad at UCLA Program : Required