MGMT X 460.382 - Personal Branding and Becoming an Influencer

Course Description

Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame and other rewards--have inspired thousands of people worldwide to become influencers themselves. At the same time, many professionals are looking to increase their personal influence to grow their own brands, careers, ventures and overall efficacy. In this course, students learn how to develop and manage personal brands to achieve true influence. This involves establishing credibility as an "expert"; promoting that expertise through media and messages that match their talents and their market; building a genuine and significant following; and developing rewarding relationships with their community, including other influencers and potential sponsors.  

Course Outline

Notes

Applies Towards the Following Certificates

• Digital Marketing : Electives
• General Business Studies : Electives - Business Management
• General Business Studies with Concentration in Accounting : Electives - Business Management
• General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
• General Business Studies with Concentration in Finance : Electives - Business Management
• General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
• General Business Studies with Concentration in Leadership : Electives - Business Management
• General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
• General Business Studies with Concentration in Real Estate : Electives - Business Management
• Marketing with Concentration in Digital Marketing : Electives
• Study Abroad at UCLA Program : Required