MGMT X 460.398 - Social Media Marketing

Course Description

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Course Outline

Notes

Applies Towards the Following Certificates

• Digital Marketing : Electives
• General Business Studies : Electives - Business Management
• General Business Studies with Concentration in Accounting : Electives - Business Management
• General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
• General Business Studies with Concentration in Finance : Electives - Business Management
• General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
• General Business Studies with Concentration in Leadership : Electives - Business Management
• General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
• General Business Studies with Concentration in Real Estate : Electives - Business Management
• Marketing with Concentration in Digital Marketing : Electives
• Study Abroad at UCLA Program : Required