MGMT X 463.01 - Advertising in the Digital Age
146180
Delivery Options
Hybrid
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Course Description
Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices.Course Outline
For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Applies Towards the Following Certificates
- Digital Marketing : Electives
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Marketing with Concentration in Digital Marketing : Electives
- Study Abroad at UCLA Program : Required
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