MGMT X 470.10 - Digital Analytics
146278
Delivery Options
In-Person
and
Online
Loading...
Course Description
Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics.Course Outline
Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Applies Towards the Following Certificates
- Digital Marketing : Required Courses
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Marketing with Concentration in Digital Marketing : Electives
- Study Abroad at UCLA Program : Required
Loading...
Review Sections
Required fields are indicated by .