MGMT X 471.10 - Marketing with Google Ads
146282
Delivery Options
Online
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Course Description
This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.Course Outline
Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Applies Towards the Following Certificates
- Digital Marketing : Electives
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Marketing with Concentration in Digital Marketing : Electives
- Study Abroad at UCLA Program : Required
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