MGMT X 470.30 - Search Engine Optimization for Marketing

Course Description

This course provides insight about the tools, techniques and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture and build inbound links to improve search rankings. Learn about the collection of marketing, site development and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization and inbound link building.

Course Outline

This course teaches you how to leverage the power of SEO in order to enhance online business performance.

Applies Towards the Following Certificates

• Digital Marketing : Electives
• General Business Studies : Electives - Business Management
• General Business Studies with Concentration in Accounting : Electives - Business Management
• General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
• General Business Studies with Concentration in Finance : Electives - Business Management
• General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
• General Business Studies with Concentration in Leadership : Electives - Business Management
• General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
• General Business Studies with Concentration in Real Estate : Electives - Business Management
• Marketing with Concentration in Digital Marketing : Electives
• Study Abroad at UCLA Program : Required