MGMT X 160 - Marketing Principles and Practices
144094
Delivery Options
Hybrid
and
Online
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Course Description
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.Course Outline
Build a strong foundation of knowledge with this introductory course to marketing.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Prerequisites
If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.
Applies Towards the Following Certificates
- Business Fundamentals : Required Courses
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Marketing : Required Courses
- Marketing with Concentration in Digital Marketing : Required Courses
- Personal Financial Planning : Optional Electives
- Pre-MBA Studies : Required Courses
- Study Abroad at UCLA Program : Required
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