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Course Description

Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for creating an effective business plan: knowing your existing customers, targeting future customers, customer value formulation, income statement and balance sheet forecasting, revenue forecasting methodologies, competitor assessment and emerging company/product/service competitors and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, third-party software); small business finance, cash flow, debt and financing alternatives; transitioning from personal guarantees and credit lines to a self-financing business model; effectively planning, hiring and training staff with high potential; the legal aspects of organizing and managing a small business; negotiating skills; and setting day-to-day priorities with the business plan in mind. With these skills, you can build a solid first draft of your business plan.

Course Outline

The foundation of a successful business is a solid business plan. This comprehensive course dives into the details of developing a plan and students emerge with a first draft of a sound business plan.

Notes

Contact:
Eddie Fisher
(310) 825-2012
efisher@unex.ucla.edu

Applies Towards the Following Certificates

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Review Sections
Section Title
Developing a Business Plan
Type
Lecture
Days
T
Time
6:30PM to 9:30PM
Dates
Jun 25, 2024 to Sep 03, 2024
Schedule and Location
Contact Hours
33.0
Location
  • UCLA Extension Gayley Center in Westwood
Delivery Options
In-Person  
Course Fee(s)
Standard credit (4 units) $855.00
Available for Credit
4 units
Refund Request Deadline
Jul 08, 2024
Transfer Request Deadline
Jul 08, 2024
Withdrawal Request Deadline
Jul 09, 2024 to Sep 03, 2024
Section Notes

Enrollment limited; early enrollment advised. Internet access required.

Section Materials
  • Book (Mandatory) Successful Business Plan Secrets & Strategies by Rhonda Abrams John Wiley & Sons/ The Planning shop 7th edition ISBN 9781933895826
  • (Mandatory) Course syllabus not yet available.
  • (Optional) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne © 2015 Harvard Business Press ISBN 9781625274496
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