MGMT X 460 - Ethics in Marketing and Advertising
145992
Delivery Options
Hybrid
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Course Description
This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems and strategies. Topics include ethical promotion and pricing strategies, marketing research and marketing implementation.Course Outline
Honest and responsible marketing requires high ethical standards. Examine how you can practice ethical marketing in this course.Notes
Contact:Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu
Applies Towards the Following Certificates
- General Business Studies : Ethics Requirement, Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management, Ethics Requirement
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Ethics Requirement, Electives - Business Management
- General Business Studies with Concentration in Leadership : Ethics Requirement, Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management, Ethics Requirement
- General Business Studies with Concentration in Real Estate : Ethics Requirement, Electives - Business Management
- Study Abroad at UCLA Program : Required
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