MGMT X 469.15 - Crisis Management and Communications: Safeguarding Image and Viability
146252
Delivery Options
In-Person
and
Online
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Course Description
Crisis is all around us. Every day, governments, businesses and individuals have to deal with forces that threaten their very existence. The news is filled with natural disasters, technologically driven crises, media accusations and business meltdowns—and most of those involved felt it couldn’t happen to them! Organizations and their leaders must know how to minimize risk by preparing for crisis, learn to manage and survive one, and be able to recover successfully. This class is designed for anyone who has management responsibility—for corporate, health care and nonprofit executives; crisis management professionals; marketing and public relations agency executives; and those charged with dealing with a crisis that threatens the future of an organization. This overview provides the tools to identify potential vulnerabilities and to develop comprehensive protection, management and communication plans. Classroom sections may include guest speakers that are professionals in law enforcement, technology and crisis management.Course Outline
Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.Notes
Contact:Zalina Walton
(310) 825-4192
zwalton@unex.ucla.edu
Applies Towards the Following Certificates
- Business Communications : Required Courses
- Emergency Management & Homeland Security : Required Courses
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Human Resources Management : Electives
- Strategic Branding and Public Relations : Required Courses
- Study Abroad at UCLA Program : Required
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