MGMT X 469.21 - Best Practices in Social Media for the Communications Professional

Course Description

While many PR and marketing pros claim to be social media "experts," those who can demonstrate true expertise are rare and much sought after. This course is focused on helping you develop a social media playbook filled with strategies and tactics that achieve core business goals. Learn how to apply core PR and marketing principals to social media, develop and syndicate content, work with online influencers and empowered consumers, employ basic search engine optimization and develop a strategic social media plan.

Course Outline

This course focuses on helping communications professionals develop a social media playbook filled with strategies and tactics that achieve core business goals.

Notes

Contact:
Zalina Walton
(310) 825-4192
zwalton@unex.ucla.edu

Applies Towards the Following Certificates

Business Communications : Electives
General Business Studies : Electives - Business Management
General Business Studies with Concentration in Accounting : Electives - Business Management
General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
General Business Studies with Concentration in Finance : Electives - Business Management
General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
General Business Studies with Concentration in Leadership : Electives - Business Management
General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
General Business Studies with Concentration in Real Estate : Electives - Business Management
Strategic Branding and Public Relations : Electives
Study Abroad at UCLA Program : Required