MGMT X 497.612 - Marketing and Sales Strategies for Entrepreneurial Business
146610
Delivery Options
In-Person
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Course Description
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small- to medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.Course Outline
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.Notes
Contact:Eddie Fisher
(310) 825-2012
efisher@unex.ucla.edu
Applies Towards the Following Certificates
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Entrepreneurship Requirement, Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Small Business Management and Technology : Required Courses
- Study Abroad at UCLA Program : Required
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