MGMT X 497.615 - Establishing a Successful Business
Course Description
The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, particpants must be able to objectively analyze the competitive landscape and innovate and articulate their unique value so they can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.Course Outline
Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.Notes
Contact:Eddie Fisher
(310) 825-2012
efisher@unex.ucla.edu
Applies Towards the Following Certificates
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Entrepreneurship Requirement, Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- International Trade and Commerce : Electives
- International Trade and Commerce, Import/Export Operations Concentration : Electives - Import/Export Operations
- Small Business Management and Technology : Required Courses
- Study Abroad at UCLA Program : Required