Loading...

Course Description

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, particpants must be able to objectively analyze the competitive landscape and innovate and articulate their unique value so they can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Course Outline

Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.

Notes

Contact:
Eddie Fisher
(310) 825-2012
efisher@unex.ucla.edu
Loading...
Review Sections
Section Title
Establishing a Successful Business
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Jun 26, 2024
Type
Online
Dates
Jul 03, 2024 to Jul 09, 2024
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Jul 10, 2024
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Jul 17, 2024 to Jul 31, 2024
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Aug 07, 2024 to Aug 21, 2024
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Aug 28, 2024
Type
Lecture
Days
W
Time
6:30PM to 9:30PM
Dates
Sep 04, 2024
Schedule and Location
Contact Hours
33.0
Location
  • UCLA
  • Remote Classroom
Delivery Options
Course Fee(s)
Standard credit (4 units) $855.00
Available for Credit
4 units
Refund Request Deadline
Jul 09, 2024
Transfer Request Deadline
Jul 09, 2024
Withdrawal Request Deadline
Jul 10, 2024 to Sep 04, 2024
Instructors
Section Notes

No live meeting July 3, 2024. Asynchronous Online instruction for week of July 3-9, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Section Materials
  • (Mandatory) Course Syllabus
  • Book (Mandatory) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim © 2015 Harvard Business Review Press ISBN 9781625274496
Section Title
Establishing a Successful Business
Type
Online
Dates
Sep 23, 2024 to Dec 08, 2024
Contact Hours
33.0
Delivery Options
Online  
Course Fee(s)
Standard credit (4 units) $855.00
Available for Credit
4 units
Refund Request Deadline
Sep 27, 2024
Transfer Request Deadline
Sep 27, 2024
Withdrawal Request Deadline
Sep 28, 2024 to Dec 02, 2024
Instructors
Section Notes

Enrollment limited; early enrollment recommended. Internet access required. 

Section Materials
  • (Mandatory) Course Syllabus
  • (Mandatory) Internet access required.
  • Book (Mandatory) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim Harvard Business Review Press ISBN 9781625274496
Required fields are indicated by .