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Course Description

Of interest to DIY musicians, producers, managers, startup record label personnel and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio and sponsorships are all addressed in course lectures, reading assignments and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.

Course Outline

Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.

Notes

Contact:
(310) 825-9064
entertainmentstudies@uclaextension.edu

Applies Towards the Following Certificates

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Review Sections
Section Title
Do-It-Yourself Music Marketing
Type
Online
Dates
Sep 23, 2024 to Dec 08, 2024
Contact Hours
33.0
Delivery Options
Online  
Course Fee(s)
Standard credit (4 units) $785.00
Available for Credit
4 units
Refund Request Deadline
Sep 27, 2024
Transfer Request Deadline
Sep 27, 2024
Withdrawal Request Deadline
Oct 16, 2024 to Dec 15, 2024
Section Notes

Internet access required. Materials required.

Section Materials
  • (Mandatory) Internet access required to retrieve course materials.
  • Book (Mandatory) Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides) by Bobby Borg © 2020 Rowman & Littlefield Publishers ISBN 1538133202
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