MUSC X 446.2 - A&R: Making Music from Acquisition to Release
149104
Delivery Options
In-Person
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Course Description
A definitive analysis of the functions of the A&R professional, this course stresses the collective effort needed from all departments--artist and label--in the creation of recorded music in all format from creation to acquisition and release. Topics include new artist acquisition; record deals; the role of the producer; working with personal managers and booking agents; the role of social media from the artist and executive perspectives; A&R and sync strategies; independent touring; the current local music scene; specific A&R approaches for urban music, EDM, singer/songwriter, alternative and indie music; how to attract interest from major and independent labels without compromising artistic integrity; paths to A&R career positions; and analysis of how recently signed artists got their first contracts. Guest speakers include recording artists, producers, managers, record company executives and A&R personnel.Course Outline
Learn the functions of the A&R professional, including the collective effort needed from all departments—artist and label—in the creation of recorded music in all formats, from inception to acquisition and release.Applies Towards the Following Certificates
- Acting : Elective Courses
- Directing : Elective Courses
- Entertainment Studies : Elective Courses
- Film and TV Development : Elective Courses
- Film Scoring : Elective Courses
- Independent Music Production : Elective Courses, Suggested Electives
- Music Business : Required Courses, Elective Courses
- Study Abroad at UCLA Program : Required
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