MUSC X 448.86 - Touring, Tour Budgeting and Merchandising
149254
Delivery Options
In-Person
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Course Description
Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers and discussion.Course Outline
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.Applies Towards the Following Certificates
- Acting : Elective Courses
- Directing : Elective Courses
- Entertainment Studies : Elective Courses
- Film and TV Development : Elective Courses
- Film Scoring : Elective Courses
- Independent Music Production : Elective Courses, Suggested Electives
- Music Business : Required Courses, Elective Courses
- Study Abroad at UCLA Program : Required
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