MGMT X 403.31 - The Business of Entertainment
144202
Delivery Options
In-Person
and
Online
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Course Description
With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.Course Outline
This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.Accrediting Associations
Applies Towards the Following Certificates
- Acting : Elective Courses
- Business and Management of Entertainment : Required Courses, Elective Courses
- Cinematography : Elective Courses
- Directing : Elective Courses
- Entertainment Industry Fundamentals : Required Courses
- Entertainment Studies : Required Courses, Elective Courses
- Film and TV Development : Required Courses, Elective Courses
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Internal Audit : Electives
- Producing : Required Courses, Elective Courses
- Screenwriting: Film and TV Comprehensive : Second Requirement
- Study Abroad at UCLA Program : Required
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