Loading...

Course Description

What are the considerations involved in financing, packaging, selling or acquiring a financially viable film? Producers, filmmakers and screenwriters learn what makes a project attractive to potential buyers; study a variety of deal structures; and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD and alternative markets. You also gain knowledge on how to craft a marketing and distribution strategy from the earliest stages of project development. Topics include choosing materials, budget and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.

Course Outline

Learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets by gaining knowledge on how to craft a distribution strategy from the earliest stages of project development.

Notes

Contact:
(310) 825-9064
entertainmentstudies@uclaextension.edu

Applies Towards the Following Certificates

Loading...
Review Sections
Section Title
Marketing and Distributing Independent Films Across All Platforms
Type
Online
Dates
Jun 26, 2024 to Sep 15, 2024
Delivery Options
Online  
Course Fee(s)
Standard credit (4 units) $785.00
Available for Credit
4 units
Refund Request Deadline
Jun 30, 2024
Transfer Request Deadline
Jun 30, 2024
Withdrawal Request Deadline
Jun 29, 2024 to Sep 14, 2024
Instructors
Section Notes

 Internet access required. Materials required.

Section Materials
  • (Mandatory) Internet access required to retrieve course materials.
  • (Mandatory) The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by Russell Schwartz and Katherine MacDonald © 2019 Routledge 1st edition ISBN 978-1138088924
Required fields are indicated by .