MGMT X 476.99 - Marketing Entertainment: Strategies for the Global Marketplace
Course Description
Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how entertainment content, including feature films, gets marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling audio-visual, social/digital and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.
Course Outline
Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.Applies Towards the Following Certificates
- Acting : Elective Courses
- Business and Management of Entertainment : Required Courses, Elective Courses
- Cinematography : Elective Courses
- Directing : Elective Courses
- Entertainment Studies : Elective Courses
- Film and TV Development : Elective Courses, Suggested Electives
- General Business Studies : Electives - Business Management
- General Business Studies with Concentration in Accounting : Electives - Business Management
- General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
- General Business Studies with Concentration in Finance : Electives - Business Management
- General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
- General Business Studies with Concentration in Leadership : Electives - Business Management
- General Business Studies with Concentration in Marketing : Electives - Business Management
- General Business Studies with Concentration in Real Estate : Electives - Business Management
- Post-Production : Suggested Electives
- Producing : Marketing, Elective Courses
- Study Abroad at UCLA Program : Required