MGMT X 494.2 - Organizational Alignment for Customer Engagement & Retention

Course Description

This course focuses on achieving long-term customer attraction and retention via thoughtful communication, user experience, and engagement. Through interactive lectures and assignments, you’ll learn the role of data and AI in customer insights tools (CRM) and developing/enhancing products, as well as the importance of setting standards of excellence, measuring outcomes, monitoring opportunities/issues, and driving continuous business improvement.

Course Outline

Understand the importance of rapidly evolving data and AI tools for customer insights.

Applies Towards the Following Certificates

Digital Transformation : Required Courses
General Business Studies : Electives - Business Management
General Business Studies with Concentration in Accounting : Electives - Business Management
General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
General Business Studies with Concentration in Finance : Electives - Business Management
General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
General Business Studies with Concentration in Leadership : Electives - Business Management
General Business Studies with Concentration in Marketing : Electives - Business Management
General Business Studies with Concentration in Real Estate : Electives - Business Management
Study Abroad at UCLA Program : Required