MGMT X 494.5 - Market Analysis, Competitive Assessment & Effective Customer Communications

Course Description

This course is all about understanding, designing, and sustaining customer communications for nurturing long-term relationships. Topics covered include understanding the online buying process, meeting customer expectations and requirements, gaining customer acceptance and adoption of your new platforms, digital media communications for retaining customers, and more.

Course Outline

Learn how to identify and distinguish the characteristics of marketing communications based on traditional and advanced applications.

Applies Towards the Following Certificates

• Digital Transformation : Required Courses
• General Business Studies : Electives - Business Management
• General Business Studies with Concentration in Accounting : Electives - Business Management
• General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
• General Business Studies with Concentration in Finance : Electives - Business Management
• General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
• General Business Studies with Concentration in Leadership : Electives - Business Management
• General Business Studies with Concentration in Marketing : Electives - Business Management
• General Business Studies with Concentration in Real Estate : Electives - Business Management
• Study Abroad at UCLA Program : Required