MGMT X 163 - Advertising Principles and Practices

Course Description

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.

Course Outline

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

Notes

Contact:
Zalina Walton
(310) 825-4192
ZWalton@unex.ucla.edu

Applies Towards the Following Certificates

Business Fundamentals : Electives
General Business Studies : Electives - Business Management
General Business Studies with Concentration in Accounting : Electives - Business Management
General Business Studies with Concentration in Entrepreneurship : Electives - Business Management
General Business Studies with Concentration in Finance : Electives - Business Management
General Business Studies with Concentration in International Trade and Commerce : Electives - Business Management
General Business Studies with Concentration in Leadership : Electives - Business Management
General Business Studies with Concentration in Marketing : Marketing Requirement, Electives - Business Management
General Business Studies with Concentration in Real Estate : Electives - Business Management
International Trade and Commerce : Electives
International Trade and Commerce, Global Business Management Concentration : Electives - Global Business Management
Study Abroad at UCLA Program : Required