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EDUC X 425.01
TESOL Methods: Reading, Writing, Listening and Speaking

This practical, online introduction for TESOL educators presents methods and strategies for teaching listening, speaking, reading, and writing skills to English as Second Language learners.

course
Format:
Online
EDUC X 424.667
Response to Intervention

Response to Intervention is an approach to effectively diagnose and support general education students having difficulties learning. This course explores models and strategies currently employed in California schools.

course
MGMT X 469.16
PR and Branding in Practice: Putting It All Together

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.

course
MGMT X 469.15
Crisis Management and Communications: Safeguarding Image and Viability

Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.

course
Format:
In Person
Online
MGMT X 469.14
Strategic Public Relations Management

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

course
MGMT X 469.13
Working with the Media

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

course
MGMT X 469.12
Writing for Public Relations

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

course
MGMT X 469.11
Fundamentals of Public Relations

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

course
Format:
Online
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies

For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.

course
Format:
Online
In Person
MGMT X 466
Consumer Market Research

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

course
Format:
Online
Hybrid
MGMT X 463.13
Fundamentals of Cross-Platform Media

Being in the media industry today requires an evolved orientation to buying, selling, and planning. This course will be a great asset to anyone looking to upskill their knowledge. Whether you are brand new to the business or a veteran looking for some skills and knowledge on the new and emerging platforms -- this course is for you.  

course
MGMT X 463.01
Advertising in the Digital Age

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

course
Format:
In Person
Hybrid
MGMT X 462A
Advanced Writing for Marketing: Professional Copywriting and Content Strategy

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

course
MGMT X 461A
Writing for Marketing and Advertising

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

course
MGMT X 460.99
International Business Management

This course provides an operational assessment of the key issues involved in the management of international and multinational corporations. Case studies illuminate all levels and functions of international organizations.

course
Format:
In Person
MGMT X 460.989
Doing Business in China

This course provides students with the background for doing business in China. Cases and readings are used to develop a framework for analyzing market entry strategies and evaluating business opportunities.

course
Format:
Hybrid
MGMT X 460.988
Global Currency Management

This course is designed to help students, managers, and aspiring traders meet the challenges of managing currency operations and reducing the risks of foreign exchange swings.

course
MGMT X 460.983
International Investing

This course provides students with a comprehensive overview of investment opportunities and strategies in international markets, including the developed world and expanding emerging markets.

course
Format:
Online
MGMT X 460.961
Global Business Skills: Planning and Negotiating Strategies

This course is taught in a highly interactive, simulation-based format and provides students the knowledge and skills to effectively plan, work, and negotiate in the global marketplace.

course
Format:
In Person
MGMT X 460.952
Doing Business in the U.S.

This course provides an insight into the world's largest consumer market, including how it is significantly different and more challenging than any other marketplace.

course

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