Learn how successful literary agents cultivate relationships with aspiring writers, powerful editors, and prestigious publishers.

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.

Osher (50+). This course surveys the works of Chopin in the context of his life and times. 

This course explores strategies for creating and executing publicity campaigns for entertainment products.

This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.

Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.

Take a virtual trip to Florence, focusing on the museums and architecture of the famed birthplace of the Renaissance.

This course focuses on helping communications professionals develop a social media playbook filled with strategies and tactics that achieve core business goals.

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.

Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

Being in the media industry today requires an evolved orientation to buying, selling, and planning. This course will be a great asset to anyone looking to upskill their knowledge. Whether you are brand new to the business or a veteran looking for some skills and knowledge on the new and emerging platforms -- this course is for you.  

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

This course provides an operational assessment of the key issues involved in the management of international and multinational corporations. Case studies illuminate all levels and functions of international organizations.

This course explores the current L.A. art scene--artists, dealers, galleries, and institutions--and the relationships between them.

This course provides students with the background for doing business in China. Cases and readings are used to develop a framework for analyzing market entry strategies and evaluating business opportunities.